Which to buy and why
Staff in a specialist sports shop can advise you best, after looking closely at your feet and gait (the way you walk or run) and determining what sort of surfaces and distances you plan to cover. You might find yourself trying on a pair of ASICS Gel Kinsei (pictured). Already considered the 'real' runner's shoe company, ASICS
has spent five years developing this, its top-of-the-range running shoe. At £130, they aren't cheap, but are heavy on technology, providing better cushioning, 'impact guidance' (to help prevent feet rolling in too much) and stability. ASICS also claims that the shoe's unique construction allows it to adapt to the individual needs of the wearer - so don't lend them to a friend!
Many people loved the Nike Free, launched last year, for its looks and slipper-like comfort, but even Nike conceded it wasn't supportive enough for running. Now, Nike is about to launch the Nike Free 7.0, £65, a shoe which maintains the minimalist approach but is robust enough for workouts, too. And, later this year, all Nike footwear will be Nike+ enabled, so they can transmit information like speed, distance you've run etc to your iPod Nano. For ASICS stockists, call 01925 243360;
Asics.co.uk. For more on Nike, call 0800 056 1640;
Nike.com.