HOW TO MAKE A MAN CHANGE: Only if you tread very carefully, says Marianne Kavanagh

When the man you love persists in a course of action that drives you insane, you have two options: put up or shut up. You can't force anyone to do anything. Persuasion, however, might just tip the balance. Some of the best lessons in manipulation are taught by those in sales and advertising. All these tactics will help if you want someone to change their ways. Pracise them. It might seem cold, calculating cleverness - but remember that all's fair in love and war.

HOW TO MAKE HIM...
...STOP DRINKING
...GET MARRIED
...LEAVE THE JOB HE HATES
...HAVE CHILDREN
...STOP SMOKING
...GO TO THE DOCTOR

To read the full introduction, see the February 2007 issue